McKay In Modé

Just another weblog

Archive for May, 2010

Yuliya Photoshoot

Posted by mckayn1 on May 30, 2010

Once again, another hetic photoshoot ruined by the British Weather. (This Damn Country!!!)

I was styling a photoshoot for photographer Yuliya of LCF. Shot in Angel Islington, we were only able to capture a few street shots due to the continous rain spells which was extremely annoying as the models, assistants and I were ready to go.

These series of photographs tell a story between a relationship between a guy and girl in the urban city. The shoot was influenced by Zoe Gaze; yet updated with a contemporary and sophisciated edge. The following brands used for the styling include:

– French Connection
– Marc B
– Marc by Marc Jacobs
– Zara
– Topman
– Uni Qlo
– KG by Kurt Geiger
– Kurt Geiger
– New Look
– Fire Trap
– Office
– H&M

(I know right…good line up)

UNFORTUNATELY, the rain was so terrible we were only able to shoot three out of the twelve outfits. The mood and atmosphere when completely down so we decided to call it a day. To be frank, “shit happens”, no matter how much effort you may put into something but you really just have to take that same energy that was in a way concealed from a bad shoot and transfer to a new one. Yuliya and I will most definately work together again so watch this space.

There is a quote which says “Better than succeeding little by little is failing at one go” & Yuliya really took a negative and turned it into a postive. Take a look at some of the pictures which were taken.

Styling – Merrick McKay (
Make-up – Nicole Juan
Girl model – Abigail @ Confidence Models
Boy model – Agelou @ Oxygen Models

Posted in Uncategorized | 6 Comments »

Gucci Fall Winter 2010-2011

Posted by mckayn1 on May 16, 2010

Gucci Fall Winter 2010 – 2011 presented us with loads of velvet blazers, rich colours and functional accessories. Velvet, an often hard material to use in menswear clothing because of it’s slightly feminine association; Gucci still pulled it off. I particularly like the Gucci print on the rich navy blue blazer. Sometimes Gucci make the problem of over branding their designs which can “give it away”, as in making it too easy for people to spot where it’s from which is boring and no fun.

I really like the colour pallet aswell with the brown and beige which moves into navy blue, silver, burgundy, purple and two velvet gold pieces. Also the shoes are sick!

Here are some of my favourite looks.

Posted in Uncategorized | 3 Comments »

Tommy Ton

Posted by mckayn1 on May 13, 2010

Whilst sitting on my lunch break at work,

I came across the Tommy Ton interview

on which I found sooooo

interesting. It talked about how he

started as a normal blogger to becoming

one of the most recognised fashion

writers, and photographers for that

matter in the world. Also the whole Jack

& Jil craze.

His photographs focus on the detail of

the garment.

you have to look for it and if you do find it, it’s probably just on some rich woman and you know, that’s not very interesting.”


He talks about how he use to buy tickets to Paris and London and thats when he got addicted. And when he got noticed that is when people

started calling him to do campaigns and editorials which was the turning point in how the new media can create a pathway for fashion


“Last September, that was when Dolce and Gabanna put me, Scott, Garance and Bryanboy in the front row; I think that really

signified the influence of new media.”

Posted in Uncategorized | 3 Comments »

Samantha Cameron.

Posted by mckayn1 on May 13, 2010

We should of saw this coming. Journalist are gonna shape Samantha Cameron into some type of fashion icon by talking about her dress style in so many newspapers, and now It’s on the Vogue website. 😦

I mean she doesn’t look bad but the hype is NOT necessary. She needs to earn it before she recieves any credit from me.

Posted in Uncategorized | 1 Comment »

Favourite pieces from Chanel Cruise collection.

Posted by mckayn1 on May 13, 2010

With not many to choose from, I picked out 3 of the best looks in my opinion from the Chanel runway in Saint Tropez.

Posted in Uncategorized | 1 Comment »

Why Don’t You Love Me?

Posted by mckayn1 on May 2, 2010

Beyonce Sneak Peak.
She is just everything all wrapped up in one. Look at the bodyyy 🙂

Posted in Uncategorized | 1 Comment »