McKay In Modé

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Prada 2010 Campaign “First Spring”

Posted by mckayn1 on April 2, 2010

“First Spring” The name of the new Prada 2010 Collection.

Honestly, one of the best advertising campaigns I have seen. It is almost a cross between Ed Van Der Esken’s ‘Young woman in Cheong-San Dress’ shots (below) which was photographed in Hong Kong and Mary Poppings.

Ed Van Der Esken ‘Young woman in Cheong-San Dress’

PRADA 2010 Campaign

The silent movie is 9 minutes and 11 seconds long. Just sit down and try to grasp the narrative. Would be very interesting to see how others interpret it. So artistic and romantic. I bet Grace Coddington (Anna Wintour’s right hand woman at Vogue) loves this! She is a huge fan of romance. The way the models move so gracefully in the air is great alongside a black and white theme, overlayed with classic oriental music. It is based around modern chinese and western people living in Shanghai.

🙂 SMILING SO MUCH FOR PRADA RIGHT NOW 🙂

THE END.

One Response to “Prada 2010 Campaign “First Spring””

  1. Jen said

    Prada?? Really? Looks like someone had a dream and wanted to make it a reality, only seen the first five minutes of the video and i love the use of location & film noir – the way the music soothes it!!! the photos :O the first four im so stealing for my art!

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